Travel & Humanitarian Photos
Those nice people at Photoshelter are regularly producing information to help photographers manage their business more effectively. Their latest offering is a must-read for any photographer looking to enhance their online status. The Photography Blog Handbook introduces a series of techniques and tools aimed at allowing the blogging photographer to increase online visibility.
“Whether you’re new to blogging or you’ve been doing it for years, our latest educational resource, The Photography Blog Handbook, can teach you how to use blogs to promote your work, increase website traffic, and grow your photography business.”
“The Photography Blog Handbook is a comprehensive e-book for photographers containing information and tactics you can use immediately; all of the resources & tools you need to make blogging work for you; time saving content ideas your clients and search engines will love; and success stories and case studies so you can learn from the pros.”
The Handbook contains excellent advice on what makes for compelling blog content, addresses the thorny issue of “Search Engine Optimisation” (SEO) and looks at the benefits and potential bear-traps of Social Networking. It also contains a series of Case Studies featuring fashion photographer Peter Koval, Fine Art Creator Kelly Angard, Music snapper Todd Owyoung and others, including a dashing, young travel photographer who modesty prevents me from naming.
Oh heck, modesty was never my thing, check out my case study on Page 10 of the Handbook. Google now ranks me #1 in results for “Freelance Travel Photographer” and that’s without paid advertising or use of an SEO specialist. It’s testament to what some concerted effort on the SEO front can do and the tips contained in the Handbook clearly explain how you can achieve a high Google ranking too.
That’s not all there is to creating a successful photo blog of course and the Handbook covers a mixture of the most important things to consider.
I’m frequently asked about Photoshelter and receive many e-mails from photographers looking for a recommendation. I’m always happy to recommend Photoshelter’s service and, in all honesty, am not sure how I’d manage to run my operation without my Photoshelter account now. It gives me an online archive, from where I can release hi-res, print-ready files to clients from wherever I am in the world. It also plays host to my online Portfolio and the SEO attributes contained within the archiving system ensure that my images appear whenever potential clients search for images that I have online.
There’s a ton of other stuff in the Photoshelter stable. Indeed, I wish that they would run their operation exclusively for me and would resist the temptation to share their product with the rest of the world but they seem determined so I guess it would be churlish of me not to lend my small voice to their efforts. It’s this simple: if you are a professional or semi-pro photographer looking to market your work online whilst creating a robust online backup and storage system for your images but you haven’t yet signed up for a Photoshelter account then you and I need to have words. Seriously, you can get a discount using this referral link, don’t come back here until you’ve got an account.
Once again, for the hard of reading:
FREE PHOTOGRAPHY BLOG HANDBOOK
PHOTOSHELTER DISCOUNT SIGN-UP PAGE
Congratulation Gavin, your blog and brands seems to be everywhere lately. I see your names everywhere and it seems you have great photos, contents and desire to make photography your passion.
[...] Gavin Glough: Free Photography Blog Handbook. ((well done and worth a read….)) [...]
Hi Gavin,
Have just downloaded the handbook and look forward to reading it over the next couple of nights.
Kaylea