When I started out as a breathless, young, freelance travel photographer, my definition of success was to have had an image appear on the front cover of a Lonely Planet guide book.
Lonely Planet books are always gorgeous and they’ve become the very epitome of great travel literature and what some of us still lovingly refer to as “travel photography”. So, despite the fact that my goals have shifted and been embellished somewhat since those early days, it’s still very satisfying to see one of my images being used on the front cover of a Lonely Planet guide book. If you’re heading to Bhutan in the next two or three years, this is what you’ll see.

Congratulations Gavin! Beautiful image…
Well done! Looks great! I am going shopping for a lonely planet India this week! Wish I was going to Bhutan so I could buy this one!
Congrats Gavin! Beautiful image
Congratulations! That’s a wonderful image. I wish it is only the first of a series of Lonely Planet covers for you
Very beautiful!!!
Congratulations! That’s very cool. And a lovely photo too.
jack
Well done that man! Lovely photo.
Love it. Congratulations!
Wow Gavin. Great to see that you already reached one of your goals on such short notice. I wish you many more achieved goals! I hope you are well. Cheers matthijs
Thanks! I shall be visiting all of Bangkok’s bookshops to place the new Bhutan Lonely Planet at the front of the shelves.
Matthijs, great to hear from you. Thought of you and Hanneke a lot on my recent return to Annapurna Base Camp. Great memories from our trek, truly one of the most memorable trips I’ve ever done – I think it was the great company that made it so special. Hope you’re both well.
Brilliant. Good on you mate. Love it!
Very inspiring cover …
Congrats Gavin. Fantastic image and well deserved.
Cool photo Gavin, well done.
Congratulations Nice. Well deserved. This is something to aspire to. This is where I would like to be – taking photos that make books. Ah well I’ll keep making pictures!
Well done, Gavin. I can only dream of such an honor. Very well deserved.
Mark
Great stuff. I’m proud of you.
Well deserved and well earned honour Gavin. Congratulations !! One day when I can afford I will join you on one of your trips there.
Great photograph! Congratulations Gavin. Will see u in Bhutan or Bkk. Cheers~
Great photograph! Congratulations Gavin. Where in Bhutan did you take the shot? Will see u in Bhutan or Bkk. Cheers~
Congrats…well deserved.
Congratulations Gavin ! Is a wonderful photo indeed
Great picture! Congratulations!
Congratulations, a great shot and well deserved!
Great image, sums it up the place stylishly. However, what did they pay and what licencing rights do they now hold on that image?
I ask as it’s wonderful meeting one’s goals but the bottom line is we still need to be able to keep making those striking images for the book buyers, the publishers and ourselves.
Ian, Wow! Yes, that’s pretty bloody cheeky. Who are you, the photo police?
I hope it will suffice to say that I supply stock images to Lonely Planet and they have several thousand of my images available on a Rights Managed basis. They pay the industry standard rate so, to answer your rather inelegant question about what they pay, mind your own business. They paid the correct amount for a front cover based on the print run and distribution for the book.
They’ve licensed the image on a Rights Managed basis and I retain the copyright. If you read through my previous blog posts you will see that this is how I work. I hope that answers your rather impolite question.
Congrats mate, nice shot.
Must be a pretty cool feeling.
Congratulations mate, Well done!
They chose a great shot for the cover. I love the texture and rich color. A very simple uncluttered shot as well. Congrats Gavin…I too hope to have a photo grace the cover of a publication, especially one as well respected as Lonely Planet.
Great shot…
I’m just discovering it while in Paro awaiting Druk flight to Bangkok.
Great work Gavin! My dreams are very similar!
Gavin, congratulations buddy. You deserve it…truly a fantastic image. Add it to your long list of milestones!
Congratulations Gavin,
I am a big fan of your work, well done.
Happy shooting,
Kieron
Wow. I just love your spirit and hardwork. Loved the fact that you shared your dream and that really came true. Congratulations
Funny how I was in Bhutan just 3 weeks ago (still with the old Bhutan LP) browsing trough your website looking for inspiration.
Congrats on your cover! I love how it captures the place and how this is one of of your dreams come true! (Mine also to be honest).
Hey Gavin,
Biggest congratulations – a really gorgeous image and looks fabulous on the front cover! Just awesome….
Sue
Hey Congrats man!
Very nice pic Gavin. Just returned to BKK the end of last month from Bhutan where I had taken a group of photographers, and they were all saying how the LP book needed to be updated. I guess the next group I take over will have the new book.
COngratulations, Gavin! I think that is a very good measure of success!
Fantastic!! So excited & pleased for you. It`s a great image.
Congratulations Gavin. Well deserved. It’s a wonderful picture.
Congratulations!
Im from china and see u web when i travel thailand this summer in TCDC
so nice!
You’re genius !!! I love your pics very much.
Congratulations for a beautiful picture of a beautiful country.